A Tale of Two Wendy’s
04 June 2015
Truth in advertising is somewhat of a blurred line at best. Fashion companies are notorious for photoshopping models into almost otherworldly perfect beings, without blemish, scar, wrinkle or cellulite. Beer companies NEVER show actors with beer bellies in their ads. Fast food companies always show people who are fit, lean, smiling with perfect smiles and even more perfect skin — no oily pores, blackheads, tooth decay or obesity in fast food commercials… ever!
So, when a company like Wendy’s tries to feature its namesake in ads and that backfires because she’s not exactly grown up to look like the cute little pony-tailed girl in the logo, what’s a company to do? How about hire a beautiful, skinny blonde actor, change her hair color to red and pass her off as “Wendy?” They don’t actually come out and say it, because, well, that would be lying. But, for the average American, close to the perceived truth is good enough.
Do your due diligence when shopping for anything. Don’t believe the hype. Advertising agencies are paid to blur the lines as much as possible in an effort to get as much of your money as possible.
A.J. Ali, "The Wellness Motivator!" is an award-winning writer, producer, actor, host, voice over artist, emcee and creative visionary. He is the Founder and Executive Producer of EclipseVSC since 1999.
A.J. is currently producing and hosting the multimedia wellness entity "Wellness 101" with a vision of helping to change the focus of healthcare in America from sickness to wellness (www.wellness101life.com). To launch the Wellness 101 brand, A.J. did the impossible. Starting with only $500, he traveled through all 50 states in 101 days June 16 through September 24, 2014 -- starting in Melbourne Beach, FL and ending up on a sun soaked beach in Hawaii after changing lives in all 50 states.
His "True Champion's 30-Day Challenge" book is transforming lives nationwide (www.TrueChampions30DayChallenge.com). Now, Wellness 101 is taking human transformation to another level through holistic wellness.
A.J. has more than 30 years experience in sports and entertainment as an athlete, artist and social entrepreneur. He has founded and owned two pro soccer teams and has spearheaded hundreds of successful projects. A.J. created and starred in the TV show "Good Fellas of Baltimore" on Fox in 2011, which raised more than $250,000 for charities in Baltimore and inspired fans to join the cast to help people in need. As an on-air talent and voice over artist, his enthusiastic love of people makes him believable and inspirational. As a wellness speaker and emcee, he is inspiring. An accomplished writer with a conversational style, his work is transformative. His 2007 song "Through the Darkness, Into the Light," compilation music CD "Survivor Celebration" and Survivor Celebration campaign helping cancer survivors won the coveted Hollywood FAME Award for National Community Service.
As a philanthropist and entrepreneur, A.J. has raised more than $25 million for charities. He teaches his charity event success methods through a workshop called "MAKE IT RAIN."
He is proud to be a U.S. Air Force Veteran (83-87). His mantra is "LOVE is the answer." He is an avid golfer.