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Venus Williams stars in Silk’s new ‘Do Plants’ ad campaign

Venus Williams stars in Silk’s new ‘Do Plants’ ad campaign

By Jenna Blumenfeld, New Hope Network

Everyone knows that Venus Williams, four-time Olympic gold medalist and winner of 62 tennis titles, is cool. But plant-based milk? Not so much. But by featuring Williams, who follows a vegan diet, in their new ad campaign (along with DJ Khaled) Silk reinforces the message that eating plant-based can adequately fuel healthy lifestyles.

Silk collaborated with the ad agency Fallon to produce the campaign, which also includes the hashtag #DoPlants, a refreshed website and “a ‘Path to Plants’ digital series, which stars Williams and other plant advocates,” according to a press release.

The campaign is not intended to transition viewers into an entirely vegan or vegetarian diet. It’s purpose, rather, is to inspire consumers to choose more plant-based options. “People are looking for nutritious choices in their diets,” says Matt Benka, WhiteWave account general manager at Fallon. “There is an opportunity to incorporate more plants into their lives without changing their current behavior, and our first campaign for Silk delivers on that in tone and attitude.”

Check out Silk’s other video featuring DJ Khaled, here.

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A.J. Ali

A.J. Ali, "The Wellness Motivator!" is an award-winning writer, producer, actor, host, voice over artist, emcee and creative visionary. He is the Founder and Executive Producer of EclipseVSC since 1999. A.J. is currently producing and hosting the multimedia wellness entity "Wellness 101" with a vision of helping to change the focus of healthcare in America from sickness to wellness (www.wellness101life.com). To launch the Wellness 101 brand, A.J. did the impossible. Starting with only $500, he traveled through all 50 states in 101 days June 16 through September 24, 2014 -- starting in Melbourne Beach, FL and ending up on a sun soaked beach in Hawaii after changing lives in all 50 states. His "True Champion's 30-Day Challenge" book is transforming lives nationwide (www.TrueChampions30DayChallenge.com). Now, Wellness 101 is taking human transformation to another level through holistic wellness. A.J. has more than 30 years experience in sports and entertainment as an athlete, artist and social entrepreneur. He has founded and owned two pro soccer teams and has spearheaded hundreds of successful projects. A.J. created and starred in the TV show "Good Fellas of Baltimore" on Fox in 2011, which raised more than $250,000 for charities in Baltimore and inspired fans to join the cast to help people in need. As an on-air talent and voice over artist, his enthusiastic love of people makes him believable and inspirational. As a wellness speaker and emcee, he is inspiring. An accomplished writer with a conversational style, his work is transformative. His 2007 song "Through the Darkness, Into the Light," compilation music CD "Survivor Celebration" and Survivor Celebration campaign helping cancer survivors won the coveted Hollywood FAME Award for National Community Service. As a philanthropist and entrepreneur, A.J. has raised more than $25 million for charities. He teaches his charity event success methods through a workshop called "MAKE IT RAIN." He is proud to be a U.S. Air Force Veteran (83-87). His mantra is "LOVE is the answer." He is an avid golfer.

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