Media Influence Fueling American Shift Towards Healthier Foods
By International Food Information Council Foundation
Americans are hungry for more information about their food, and the media are standing by with the spoon.
In the last year, significant numbers of Americans have changed their minds or behaviors around food and nutrition issues, and the media are a top driver of those changes, according to the International Food Information Council Foundation’s 2016 Food and Health Survey, “Food Decision 2016: The Impact of a Growing National Food Dialogue.”
“2016 is a big decision-making year for Americans,” said IFIC Foundation President Kimberly Reed. “Not only do we have an upcoming presidential election involving more conversations with new voters, emerging technologies and changing demographics, we also see more factors influencing Americans’ food decisions.
“Our 11th annual survey shows that the food dialogue has gained momentum over the past year, with factors including health status, gender, income, education and age influencing Americans’ views on the food they eat.”
The survey asked whether Americans’ opinions had changed about a number of dietary components. An average of 31 percent changed their minds about at least one of them, for better or worse. In most cases, media headlines and articles were at or near the top of the sources that altered consumers’ opinions.